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Census-boosting ‘road trip’ under way

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Thousands of “travelers” will join a virtual road trip this week to explore all the wonders Texas has to offer and to encourage more Texans to complete the 2020 Census.

It’s all part of the Texas Counts Virtual Road Trip put on by Texas Counts, a statewide initiative aimed at ensuring all Texans are counted in the 2020 Census, and its partners. Those groups include the U.S. Census Bureau, the Texas Demographics Center and NALEO, or the National Association of Latino Elected and Appointed Officials.

The trip will take place from Monday, June 22, through Friday, June 26, at different locations across Texas featuring live, streaming video that can be accessed online.

Pit stop events will be held in-person by local hosts following the required safeguards against COVID-19, all with the purpose of convincing more people to complete their 2020 Census forms.

“This is a Texas-sized collaboration to make sure each of us is counted,” said Katie Martin Lightfoot of Every Texan, formerly known as the Center for Public Policy Priorities and the state outreach leader for the Texas Counts Campaign. “Organizations from every walk of life are joining the road trip with amazing people, opportunities and experiences.” The virtual event is

The virtual event is scheduled to make it to Central Texas and the Hill Country on Friday, June 26.

A news release said that as of Wednesday, June 17, only 56.1% of Texans had completed their census questionnaires, ranking Texas 41st among the 50 states.

The release said a low response rate on the census endangers billions of dollars in future funding for Texas and the state’s representation in Congress.

Registration for the road trip remains open online at, and people are invited to submit their own events at

For more information, contact Texas Counts at or visit the organization online at